Business Story 3: Cross selling

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Cross selling is a highly effective technique that is quite easy to be execute in most of the cases. Applying cross selling in a right time with the right product can bring you much more revenue.

 

So, what is cross selling? Cross selling, simply speaking, is the action or practice of selling an additional product or services to an existing customer. The key is that people are willing to buy more of your products right after they decide to buy the first products from you.

 

So, what is cross selling? Cross selling, simply speaking, is the action or practice of selling an additional product or services to an existing customer. The key is that people are willing to buy more of your products right after they decide to buy the first products from you.

 

In McDonald’s, they taught their employees to ask customer one more question “Do you want some French fries?” and they can sell 4 more million kg potato a day.

 

Cross-selling happens in or right after the purchasing, when the seller knows how to add more products in to the deal. For example, when a customer books a flight ticket to a resort, the sales man can suggest them to add in 350USD to get a car rent and 4 nights in a luxury hotel which is closed to the beach.

 

However, you have to remember that NEVER add more products to the deals until the customers decide to purchase your products

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